2. Targets: who your digital solution is aimed at
When we create new digital tools, the target is the other essential point. The user's profile will determine the communication method used. The solution we come up with may depend on the age of the users, their gender or their needs. Similarly, an internally integrated software for your employees does not meet the same requirements as an application for your customers. Finally, you may need a tool that allows you to interact with a supplier or an administration, which will require special adaptation.